Seafood Restaurant Dallas
Dec0
Fish on Fire, the seafood restaurant on Belt Line Road just west of Preston, closed earlier this month.
Owner Sam Solomon, who founded Aw Shucks on Greenville Avenue and is also involved with Big Shucks, gave it his all but after five years decided to throw in the towel.
"It started out well but the chemistry there was just awful," he says. "About 50% of the problem was the location. Before me, Taco Bueno was there a long time, and they did well until that Exxon, which used to be a corner service station, became a monster and blocked most of the view. The Taco Bueno people told me they lost 40% of their business overnight. I should've known. Any place I'd ever done, when I was building it, people would wander in out of curiosity to see what I was doing, but at this place, I never had any of that. That was the first clue I wasn’t gonna do well."
If there were any question it was doomed, the building was hit by lightning not once but twice, knocking out all his electricity systems.
"It was a bad luck place," Solomon says. He's looking at opening another place in Coppell; he already has his eye on a sweet location.
"It's right on the main drag, and it doesn't suffer from any of the negatives," he says.
Fish on Fire, the seafood restaurant on Belt Line Road just west of Preston, closed earlier this month.
Owner Sam Solomon, who founded Aw Shucks on Greenville Avenue and is also involved with Big Shucks, gave it his all but after five years decided to throw in the towel.
"It started out well but the chemistry there was just awful," he says. "About 50% of the problem was the location. Before me, Taco Bueno was there a long time, and they did well until that Exxon, which used to be a corner service station, became a monster and blocked most of the view. The Taco Bueno people told me they lost 40% of their business overnight. I should've known. Any place I'd ever done, when I was building it, people would wander in out of curiosity to see what I was doing, but at this place, I never had any of that. That was the first clue I wasn’t gonna do well."
If there were any question it was doomed, the building was hit by lightning not once but twice, knocking out all his electricity systems.
"It was a bad luck place," Solomon says. He's looking at opening another place in Coppell; he already has his eye on a sweet location.
"It's right on the main drag, and it doesn't suffer from any of the negatives," he says.